Ecru is a new fashion brand that is fast becoming an important presence in the marketplace and in the closets of stylish women everywhere. Ecru started with one pant….the “Beck” trouser in their exclusive double stretch fabric. Once women tried these clean, mod
ern but sexy pants on, they were hooked. Ecru quickly established itself and developed a following among fashion-aware women.
Fashion has long been a way to express one’s personality. The Ecru line of casually sophisticated separates allows our customer to be expressive but remain true to herself. They are building a loyal following among women who appreciate beautiful fabrics, styling with a subtle originality and fantastic, flattering fit.
Ecru designs are inspired by the lifestyle and diversity of the remarkable women we admire most…..our friends, sisters, wives and others who lead dynamic and rewarding lives and choose to look and feel great doing so.
Ecru pants are built to flatter, be comfortable, and be consistent from style to style and season to season. Ecru’s target customer is a real woman with curves and shape. They recognize that everyone is built differently, but whether she is a size zero or fourteen, the Ecru customer can count on a consistent fit.
The Ecru customer is intelligent, active and seeks clothes to go with her to the office, with the family, on the weekend, and out at night. These women place a premium on fabric quality, fit and original styling.
